✨ My favorite places to get K-Beauty ✨
Hidden gems to build your K-beauty stash
If you're a K-beauty lover living in the U.S., you're in luck, because there are plenty of places to shop for your favorite Korean skincare and makeup brands without having to order internationally every time. You can always buy great K-beauty brands from Ulta and Sephora, but you trade in price for convenience.
I’ve found that there are some other hidden gems to grab your products from at much cheaper prices. From curated boutiques to treasure-hunt-style discount stores, here's a breakdown of the best places to buy K-beauty in the U.S., each with its own vibe.
YesStyle is a longtime favorite for K-beauty fans, especially those who love options. With a selection that feels endless, you can find everything from viral serums to indie brands you can’t find in the US. They also offer fun accessories—think 5 Below but elevated. However, shipping can take a few weeks since it's based overseas, and prices tend to be slightly higher than StyleVana but are still way cheaper than prices in stores like Ulta or Sephora. If you love the thrill of discovery, YesStyle is worth the wait.
StyleVana offers a more affordable alternative to YesStyle, with some overlapping inventory but often better deals. The interface is easier to navigate, and they offer exclusive bundles and sheet mask sets you won’t find elsewhere. Unlike YesStyle, StyleVana doesn’t sell trinkets and accessories, but if you’re focused strictly on skincare and beauty, it’s a solid bet with unbeatable prices.
Soko Glam is based in the U.S., which means faster shipping and less hassle with customs. Their offerings are curated, so you won’t find an overwhelming number of products—but what’s there is usually top-tier. The trade-off? Higher prices and fewer deals. If you prefer a more edited, expert-approved selection, Soko Glam might be your go-to.
TJ Maxx, Ross, Burlington, or Marshalls. Lately, these stores have been stocking huge K-beauty sections, especially TJ Maxx. You’ll find cult favorites like Round Lab, CosRX, Anua, Torriden, and ETUDE’s Soon Jung line. At TJ Maxx I recently found even more niche brands like Hankin or Skin FX (not really a K-beauty brand, but it’s great skincare and cheaper here than at Sephora) at half the price. Inventory changes fast, so it’s a bit of a gamble, but one that pays off if you grab it when you see it.
Whether you’re after curated simplicity, variety, or unbeatable deals, the avenues for finding K-beauty is way easier than it seems. Happy hunting!