The Most Innovative Beauty Products of 2024
Are you using a product from Mintel's Most Innovative Product list?
Do you have an innovative product in your beauty inventory?
Mintel released a study on the Most Innovative Beauty, Personal Care, and Household products of 2024 that highlighted the groundbreaking products beauty lovers are using worldwide. Here’s a breakdown of the products it highlighted as the most innovative of 2024.
What’s considered innovative?
Mintel highlighted that it’s not about newness, but instead, “taking a tangible step forward in creativity, enterprise and disruption” as a means of innovative change. It analyzed products that have “creative possibilities” and will help reimagine how we package goods.
Mintel’s lineup of innovative beauty products
Mintel used strict guidelines to evaluate which products qualified for this spotlight. To be eligible, products must have been:
Launched into the market during 2023, AND
Available for purchase at the time of publishing (February 2024)
Here are the most innovative beauty products, according to Mintel’s 2024 report.
1. NoLie Under Calm After Waxing Patch (Bodycare)
Sales: 1.5 million units sold globally in 2024
Target Audience: Waxing enthusiasts and those with sensitive skin
The NoLie Under Calm After Waxing Patch is a sensual wellness product that tackles the discomfort of post-waxing. It has an anti-inflammatory formula that soothes irritation while reducing redness and bumps. It's a step up from numbing and soothing creams, which can feel messy or sticky.
2. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder (Colour Cosmetics)
Sales: Over 2 million units worldwide
Target Audience: Makeup lovers seeking a natural finish and smooth complexion
This balm-to-powder formula provides a unique blurred effect, reducing shine without drying the skin. The balm comes in 15 shades with buildable coverage, including a translucent, universal shade for all skin tones. Unlike traditional mattifying powders, it’s formulated with hyaluronic acid, vegan squalane, and upsalite to balance moisture and blurs texture.
3. Izzy Zero Waste Dew-Bomb Glowy Hydra Milk (Facial Skincare)
Sales: Over 500,000 units sold
Target Audience: Environmentally conscious consumers
A zero-waste, hydrating formula that provides a dewy finish without clogging pores. Packaged in reusable containers, it's a standout in a market where eco-consciousness is growing, answering demand for both sustainability and high performance.
4. Ceremonia Perfume de la Tierra Eau de Parfum (Fragrance)
Sales: 350,000 bottles sold
Target Audience: Fans of natural and cultural beauty
Drawing from Latin American roots, this fragrance features earthy, grounding scents that are unique to Latin heritage. Its clean ingredients and heritage-inspired essence set it apart in a world leaning toward cultural authenticity.
5. Spes Pro Carnosine Keratin Repair Essential Oil Spray (Haircare)
Sales: Over 600,000 bottles globally
Target Audience: Individuals with damaged or color-treated hair
This keratin spray combines anti-aging properties with hair repair, using carnosine to protect hair from oxidative damage, appealing to consumers seeking holistic solutions for hair repair.
6. Hello Mighty + Tiny Fresh Mint Mouthwash Concentrate (Oral Care)
Sales: 800,000 units sold
Target Audience: Sustainable consumers
A tiny, concentrated formula that saves water and plastic, offering the full mouthwash experience in a few drops, addressing the waste issue associated with traditional mouthwashes.
7. i·D·O Next Generation Deodorant (Shave/Depilatories/Deodorants)
Sales: Over 900,000 units sold
Target Audience: Individuals focused on plastic free, eco deodorant options
This refillable deodorant provides long-lasting odor protection without aluminum or baking soda. It combines cutting edge technology with sustainable options, making it ideal for sensitive skin, unlike other natural options.
8. Haeckels x Pangaia The Rewild Body Block (Soap/Bath/Shower)
Sales: 300,000 units globally
Target Audience: Consumers looking for options without palm oil
A biodegradable block that reduces plastic waste while delivering a luxurious shower experience. It’s palm-oil-free and is a sustainable pivot in the often wasteful bath category.
9. Kao Bioré UV Aqua Rich Aqua Protect Mist SPF 50+ PA++++ (Suncare)
Sales: 1.2 million bottles sold
Target Audience: SPF enthusiasts
A refreshing, misting SPF with a water-light texture, it defies the typical heavy feel of SPF, making reapplication easy and enjoyable. It has no whitecast and is non-comedogenic and allergy-tested.